Jack Daniel’s: The Story Behind the Whiskey

During this guided experience, we’ll take a closer look at the history and heritage behind Jack Daniel’s, explore the distilling process, and discover exactly what makes Jack, Jack.

Guests will learn about the signature Lincoln County Process, the charcoal mellowing method that gives Jack Daniel’s Tennessee Whiskey its distinctive smoothness and character. We’ll also explore the craftsmanship, traditions, and time-honored techniques that have helped define the brand for generations.

Throughout the evening, you’ll be introduced to a selection of products from the Jack Daniel’s portfolio while learning what makes each expression unique.

Whether you’re a longtime Jack Daniel’s fan or simply interested in learning more about Tennessee whiskey, this will be an engaging evening of whiskey, history, craftsmanship, and conversation.